Maserati and Hiroshi Fujiwara present their capsule collection

The partnership between Maserati and the Pioneer of Streetwear, Hiroshi Fujiwara kicked off last June with the global launch in Tokyo of Maserati meets Fragment.

Stars of the launch: Operanera and Operabianca, two contrasting versions of a Special Edition of Maserati’s Ghibli re-imagined by Fragment’s Creative director Hiroshi Fujiwara under the auspices of Maserati’s high-end personalisation program Fuoriserie.

This fall, the scripts are flipped with the launch of Fragment meets Maserati, a limited edition capsule collection of streetwear staples co-created by Fujiwara and Maserati with a visionary spirit that reshapes the conventions of pop culture.  Two styles of hoodies, oversized t-shirts and a baseball cap emblazoned with the signifiers of these two iconic brands.

In his continuous quest as a cultural disrupter, the global godfather of street wear further develops his collaboration with the house of the Trident, merging his sensitivity to contemporary street culture with Maserati’s boldness towards a new era.

The capsule brings together Fujiwara’s rebellious style and Maserati’s audacious spirit. Two iconic brands unafraid of being different, maverick and both relentlessly driven to challenge the status quo.

The Fragment meets Maserati capsule collection is available worldwide at Maserati Store and on Hypebeast’s e-commerce platform www.hbx.com

Maserati S.p.A.

Maserati produces a complete range of unique cars, immediately recognisable by their extraordianary personality. Thanks to their style, technology and innately exclusive character, they delight the most discerning, demanding tastes and have always been a reference point for the global automotive industry. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance and safety, currently available in more than seventy markets internationally. Ambassadors of this heritage are the Quattroporte flagship, the Ghibli sports sedan, and the Levante, the first SUV made by Maserati, all models characterised by the use of the highest quality materials and excellent technical solutions. Ghibli and Levante are now also available in hybrid version, the Trident Brand’s first electrified cars. A complete range, equipped with V6 and V8 petrol, and 4 cylinder hybrid powerplants, with rear-wheel and four-wheel drive. The Trofeo Collection, comprising Ghibli, Quattroporte and Levante, equipped with the powerful 580 hp V8 engine, further embodies the performance DNA of the Trident Brand. The top-of-the-range is the MC20 super sports car, powered by the ground-breaking Nettuno V6 engine, incorporating F1-derived technologies available in the power unit of a standard production car for the first time. Today, the Maserati range is produced at three plants: Ghibli and Quattroporte are built in Grugliasco (Turin) at the Avvocato Giovanni Agnelli Plant (AGAP), Levante at the Mirafiori Plant in Turin, and MC20 is produced in Modena, at the historic Viale Ciro Menotti Plant.

For further information:

MASERATI

Maria Conti – Chief Communication Officer Maserati – [email protected]

Camilla Manzotti – Lifestyle Communication Responsible – [email protected]